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Aviation Saudia rebrands for a 'tech-driven future': Take a look at the new colours, logo The new colours hold deep symbolism representing the authenticity of the Saudi identity by Gulf.
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Saudia Group New Brand Prioritizes Growth, Expansion and Localization Saudia Group, formerly known as Saudi Arabian Airlines Holding Corporation, has unveiled its new brand identity as part of a comprehensive transformation strategy which included the rebrand of Saudia - the national flag carrier of Saudi Arabia.
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Published Oct 1, 2023 A massive transformation in the airline's look. Photo: Saudia Summary Saudia's fresh brand update aligns with its commitment to digital transformation and support for Saudi Vision 2030. The new brand image revisits a logo, font, and livery, incorporating green, blue, and sand colors.
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While the logo is a blast from the past, the rebranding "marks the beginning of a new era" for the airline. According to Saudia, the new identity reflects its commitment to modernisation and includes colours that hold deep symbolism in the Saudi identity. It features three distinct colours: green, blue, and sand. Original audio. saudi_airlines.
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Saudia unveils new logo, brand identity at event in Jeddah 1 / 4 Saudi Arabian Airlines (Saudia) unveiled its new brand identity and livery during an event in Jeddah on Saturday. (Supplied).
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Saudia renamed itself to Saudi Arabian Airlines and introduced a new identity, logo and livery on 16 July 1996. Like its predecessor, the new logo included two crossed scimitars and a date palm tree. A faint crescent moon was added. Google News Archive Search - New Sunday Times Saudia (second era) 2012-2023
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1971 - 1981 In '71, after the name change to Saudia and the employees' branded clothing development, the company received its first logo. As a special symbol, they used the common emblem of Saudi Arabia: a palm tree with two crossed sabers under it. The picture was placed over the schematic silhouette of a flying plane.
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Saudia's new livery, logo, and brand colors To start, Saudia has unveiled a completely new brand color identity, comprised of green, blue, and sand, representing Saudia's aim to expand its fleet and destinations, and "emphasizing the Kingdom's authenticity and deep-rooted values" (hmmm…). Saudia has unveiled a new livery, which I think looks great.
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Saudia ( Arabic: السعودية as-Suʿūdiyyah ), formally known as Saudi Arabian Airlines ( Arabic: الخطوط الجوية العربية السعودية al-Ḫuṭūṭ al-Jawwiyyah al-ʿArabiyyah as-Suʿūdiyyah ), is the flag carrier of Saudi Arabia, based in Jeddah.
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This new identity is in line with a wider strategic digital transformation plan aimed at strengthening the airline's support for the Kingdom's Vision 2030 to bring the world to Saudi Arabia.
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The Airlines' rebranding is part of a wider strategic digital transformation plan; this is part of the major Saudi Arabia's vision of attracting 330 million annual visitors to the country by 2030. The rebranding plan focused on 3 things. The new livery, logo, and brand colors. The employee uniforms. The digital transformation.
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